Case study · Travel
Travel: the enquiry at 11 PM got an answer
Travel agencies and tour operators running Click-to-WhatsApp ads, names withheld. What happened to their WhatsApp enquiries in 30 days.
7,308
travellers wrote in
Across 10 travel accounts
62%
came from Click-to-WhatsApp ads
Chats carrying a Meta ad referral.
89%
got a first reply within 60 seconds
On each customer’s first message.
27%
of customer messages came 9 PM–9 AM
Outside normal office hours.
Source: The Wise Parrot’s own WhatsApp conversation records for these accounts, read-only, for the 30 days to 26 Oct 2026. Counts are unique customers (phone numbers), not messages. A “first reply within 60 seconds” means the first message the customer sent in the period got an answer (from the bot or the business’s team) within 60 seconds. “From ads” means the chat carried Meta’s Click-to-WhatsApp ad referral. Client names are withheld; the business type is shown.
One account up close
Travel company A
A travel business on The Wise Parrot with follow-ups switched on. Name withheld.
| Measure (30 days) | Result |
|---|---|
| Customers who wrote in | 1,730 |
| From Click-to-WhatsApp ads | 473 (27%) |
| First reply within 60 seconds | 1,597 of 1,730 (92%) |
| Wrote 3 or more messages (real conversation) | 1,263 (73%) |
| Got a follow-up after going quiet | 1,307 |
| Replied straight after a follow-up | 853 (65% of those followed up) |
“Replied straight after a follow-up” counts any reply, including “not now”. It shows the follow-up restarted the conversation, not that a trip was booked.
What the numbers say
Speed is solved: most travellers got an answer within a minute, at any hour. That matters because travellers enquire with several agents at once.
Night matters: more than a quarter of traveller messages came between 9 PM and 9 AM, when a team working office hours would reply the next day.
Follow-ups bring travellers back: on the account with follow-ups switched on, most travellers who went quiet replied straight after a follow-up.
What we do not claim
These numbers show replies, ad share and conversations. They do not show bookings or revenue, because payments happen outside WhatsApp and we only publish what we can show the maths for. See our evidence standard.
Would this work for you?
The Wise Parrot is the intelligence layer on WhatsApp for businesses running ads. It is a managed service: we do it for you, and we make sure you grow.
See the travel journey on the industry page, take the 2-minute Leakage Check, or compare options in our comparison guides.
Quick answers
How quickly do travel enquiries get a reply on The Wise Parrot?
In the 30 days to 26 Oct 2026, most travellers’ first messages across our travel accounts got a reply within 60 seconds.
Do travel enquiries really come at night?
Yes. More than a quarter of traveller messages on our travel accounts arrived between 9 PM and 9 AM.
Is the travel agency named?
No. We withhold client names until each client says yes. The numbers come straight from their WhatsApp conversation records.
Next step
Send us one enquiry. We’ll show you live.
Book a 30-minute call with The Wise Parrot team. See The Wise Parrot on your own kind of enquiry, and the pricing for your numbers.
