Case study · Healthcare
Healthcare: patients asked, and heard back
A healthcare provider running Click-to-WhatsApp ads, name withheld. What happened to its patient enquiries in 30 days.
148
patients and families wrote in
One account, 30 days.
91%
came from Click-to-WhatsApp ads
Chats carrying a Meta ad referral.
92%
got a first reply within 60 seconds
On each customer’s first message.
34%
of customer messages came 9 PM–9 AM
Outside normal office hours.
Source: The Wise Parrot’s own WhatsApp conversation records for these accounts, read-only, for the 30 days to 26 Oct 2026. Counts are unique customers (phone numbers), not messages. A “first reply within 60 seconds” means the first message the customer sent in the period got an answer (from the bot or the business’s team) within 60 seconds. “From ads” means the chat carried Meta’s Click-to-WhatsApp ad referral. Client names are withheld; the business type is shown.
What the numbers say
The ads brought the patients: nine in ten chats came from Click-to-WhatsApp ads.
Patients asked real questions: most wrote three or more messages, and many asked about price, appointments or availability.
A third of messages arrived outside office hours, and they still got an answer within a minute.
What we do not claim
These numbers show replies, ad share and conversations. They do not show bookings or revenue, because payments happen outside WhatsApp and we only publish what we can show the maths for. See our evidence standard.
Would this work for you?
The Wise Parrot is the intelligence layer on WhatsApp for businesses running ads. It is a managed service: we do it for you, and we make sure you grow.
See the healthcare journey on the industry page, take the 2-minute Leakage Check, or compare options in our comparison guides.
Quick answers
Do patients message clinics on WhatsApp at night?
Yes. For this healthcare account, about a third of patient messages arrived between 9 PM and 9 AM.
Does the AI give medical advice?
No. It answers only from the information the provider approves, such as timings, services and how to book, and hands anything clinical to the team.
Is the healthcare provider named?
No. Names are withheld until the client says yes.
Next step
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